Find candidates. Help Center. Find jobs. Post a Job. Post a Job Are you a job seeker? What is Google Trends? You can change the time frame to find search data from the past 24 hours or the previous year. Interest by subregion: The interest by subregion section shows you the geographic areas where people searched for your term the most.
You can change the subregion by clicking the down bar at the top, and you can either do a worldwide search or select a specific country. Related topics: In related topics, you can view the five most relevant search topics that are also popular at the time.
Related queries: The related queries section provides you with the five most relevant questions and topics related to your search term at the present moment. Benefits of using Google Trends for businesses There are several benefits to using Google Trends for your business. Here are a few examples: Allows you to find the best keywords: When you search for keyword terms on Google Trends, it gives you the option to add one or more terms and phrases to compare it to.
This, along with a visual chart, can help you determine which keywords about the same topic offer better SEO results for your business. With its 15th anniversary coming up this summer, Google compares what people were searching for in to today. Initially created as an experimental tool to help Googlers analyze search data in aggregate, Google Trends was made available to the public after the company realized how useful it could be to others.
Compared to what Google Trends can do now, its functionality was exceedingly limited at launch. It could only provide data on exact-match keywords in select languages.
The tool has received a number of significant updates since then, starting first with daily trends and the ability to organize data into categories. This is why I recommend looking at the trend over the last years instead.
Expanding the date range also helps you avoid seasonal keywords. If you only look at the last 12 months, seasonal keywords can look like legit, trending terms. But you can get pretty much the same data from the Google Keyword Planner. Even though this search term is already super popular, it only has a keyword difficulty score of 1.
Which means that you can rank high on Google for this keyword without a ton of backlinks. The downside of this approach is that some of these breakout keywords are fads. But if you create a single blog post or YouTube video around a breakout keyword that ultimately dies off? Oh well. To find search volumes for the search terms you desire, you need to use keyword tools to find that out: You can use the Keyword Planner from Google Ads , for example, to verify search volumes of trend search terms.
A score of 1 means the search terms lowest point of relative popularity and would mean the opposite, the highest point of relative popularity. While search volumes might affect relative popularity, they are not the same thing. The benefit of the relative scoring system is that it enables you to search for many different trends, even unrelated ones, for comparison. The score is always relative to the other search terms you decide to search.
The scores enable you to compare unusual combinations at will, which makes analyzing for precise questions possible and opens up for creative analysis. Google Trends data comes from five different Google sources:. You can access data from only by searching with Web Search. The other sources enable you to go back to For accuracy sakes, if its not necessary in your research, using data from will have the most benefits for comparing trends across platforms.
And that begs the question, is Google Trends accurate? Google trends data is accurate, but you need to understand as it uses data sources from Google.
A key point to understand the accuracy of Google Trends is that you need to use it correctly, to find the most accurate answers for your queries. Not using it correctly will give you the wrong answer that might lead to bad expectations of data accuracy, so keep in mind and make sure that every time you use Google Trends the right way. You need to start with a search term or a topic. Even if you want to use grouped keyword types for research, remember to check from below the Related Topics and Related Queries.
Grouped keywords may have unrelated topics grouped, which could affect the data presented to you. The search term keyword type always shows all the data from a specific word you entered, making it more reliable. For comparing search terms against each other, add a search term with Compare.
You can choose up to five different search terms for comparison.
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