For more guidance on how to complete a capability statement, as well as a do-it-yourself template, download our How to Develop a Capability Statement guide. Our tendering and contracts workshops can guide you through the process of growing your business by applying for tenders, with guidance on how to write winning submissions and understanding the evaluation process.
Breadcrumb Home Blog Does your business need a capability statement? SBDC Blog. What is a capability statement? Why does my business need a capability statement? What information should you include? A capabilities statement can be especially useful in a networking environment as it saves you from having to cram every point into one conversation. It can also be a great piece to add to your website as an available download for potential government buyers and prime contractors to learn more about your business.
You should create more than one for your business, depending on your current objective. You may want to highlight certain performance data on one capabilities statement versus something else on another, depending on who your audience is. Your audience wants to know that your business is real, authentic, reliable, and trustworthy. Creating an engaging and informative capabilities statement can certainly showcase all of your business's greatest assets.
The outcomes of a capabilities statement are enormous. The large value is to use this statement to make your business look specialized. Even the best company can come off as unprofessional or amateur with a poorly formatted capabilities statement. This is why formatting is so important when it comes to creating a winning capabilities statement for your business. Your capabilities statement should be clear, concise, and easy-to-read.
If you have an established company logo, you should include that as well as any other professional photos you deem appropriate. The color scheme should coordinate with your company logo as well. Ideally, your capabilities statement will be a living document, meaning that it will change depending on the targeted agency.
Remember, each agency has its own mission and focus. You can tailor it as necessary depending on your audience. Knowing the answers to these questions in advance will definitely help you to streamline your capabilities statement and make sure you hit all of the most important key points.
There are four main parts to a successful capabilities statement that all companies should really focus on. These include:. It should be short and sweet, yet powerful and engaging. The core competencies section of a capabilities statement is typically laid out in bullet form. Some companies also include icons next to each point to further illustrate their offerings. You can keep it both fun and professional at the same time. This will surely help you to differentiate your company from the rest.
That is not the point of the core competencies section. Rather, focus on what your company does best. This should be an overall tailored, agency-specific overview of what your business can uniquely offer.
Bids are often awarded by either price or a combination of value and past performance. Any proof of past performance will surely set you apart from your competition. This is one of the most important sections of your government capability statement. How does your business stand apart from the rest?
What makes you different? Why should the government choose YOU? Small Business Events. North Dakota District Office. You are here SBA. Capability Statements for the Government Marketplace. There are four key factors to develop so that you will make a favorable impression with a federal agency: Familiarize yourself with the particular agency you are targeting - do they buy what you sell? Sites like www. Agency procurement forecasts can be found at www. Forecasts are a list of projects that, if the money is available, government agencies would like to purchase.
Be prepared to deliver a concise "elevator pitch" a second description of your expertise. Have a "Capabilities Statement. A capability statement is a must when trying to reach this market.
The five key areas included in a successful effective capability statement are: Core Competencies - this should not be everything your business is able to do.
Use bullet points and short statements of your expertise as it relates to your target agency's specific needs. Differentiators - list unique factors and benefits of your products or services that set you apart from the competition. How is your business best suited for the needs of the targeted agency?
A clear statement that relates to the specific needs of the agency can help the customer understand why they should choose your firm. Past Performance - list past customers for whom you have done similar work, show benefit to the customer and provide contact reference.
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