That was until the first snowstorm hit in January and I ended up sloshing to the subway after work with my brown suede boots soggy to the ankle.
By the time I got home, I was so cold it took 30 minutes of sitting next to the radiator to warm up. Needless to say, I decided to hang up my salt-stained Ugg boots for good. Now I wear my classic short in chestnut and the classic slippers religiously when the temperature drops. They are perfect for pedicure runs, as well as glamping. I begged my parents to buy me a pair, but they were sold out everywhere. I had to put myself on a wait list—for the baby pink pair—at our local shoe store.
Imagine a year-old girl on a wait list for shoes like it was a Birkin bag or something. To say I freaked out would be an understatement. My mom got me a pair of short baby pink Uggs which were impossible to find at a local store, and I wore them with my dark green plaid uniform skirt all winter, even when there was snow on the ground.
The only other option was khaki pants, which I loathed, and Uggs looked cute with bare legs! That said, it was a small Catholic school, and at one point Uggs were actually banned. My parents agreed, too. So I have fond memories of Uggs and am all for bringing them back! But naturally, I resisted anything anyone else had, not to mention I despised how the boots looked when the street salt started inching its way up.
But, believe it or not, my dad was the one to change my opinion. Alas, I had my own pair under the Christmas tree the following winter. Ugg, Dad! To her, it looked supremely comfortable and practical for winter, given that we lived in the Midwest at the time. The first set she bought for me was the standard chestnut suede. Skip navigation! Story from Style. I was in school when I got my first pair of UGG boots. I went with my mum, who was years-old at the time, and also purchasing her first pair.
Hers were sand and tall, while mine were chestnut and short. And for the next five winters, we wore them almost every day — and had the ice melt stains to prove it. I wore my UGGs to cheerleading practice, and, as haunting Facebook photos show, on my eighth-grade class trip to Washington, D. Almost every girl on the trip wore them, most often paired with yoga pants and the same tie-dye sweatshirt we all bought at the airport.
As most girls who were teens in will tell you, UGGs were the epitome of style. In the early s, UGGs were ubiquitous in the spotlight, too. My interest in the boot waned when I entered high school. I lay my UGGs to rest. The celebrity sightings tapered off over the years as well. These boots were originally worn by sheep shearers in the early s because they were resistant to wool yolk, which was known to rot their ordinary boots.
By the early s, Ugg boots became popular among competitive surfers in Australia. Soon after they became popular in the Australian surfer scene, the boots, along with ripped jeans, became banned in movie theatres around Sydney, further popularizing them in youth markets as a sign of rebellion. Feeding off of this momentum, Smith and Jensen thought it would be a good idea to create a distinct brand to manufacture and sell this boot style in the California surfer scene.
In , one year after they opened up shop, Jensen handed over his share of the company to Smith due to other business commitments. Olympic team putting them on the international stage. At this point the brand really started to take off, experiencing double digit growth for several years, gaining massive popularity internationally and opening up several brick and mortar stores worldwide. Like many famous fashion brands around the world, one of the greatest ways to gain publicity and become a popular internationally recognised brand is to have celebrity endorsements.
UGGs was able to reach enormous levels of success due to several events that popularized the brand among the masses. During this show Oprah purchased pairs of UGG boots for her audience and staff causing a massive surge in sales of the boots worldwide. Displaying the boots in this manner on such a popular show caused UGG boots to also gain a large celebrity following.
Many famous celebrities including Jennifer Lopez, Cameron Diaz and Kate Upton, among others, were often seen and photographed wearing the boots. This marketing campaign allowed the UGG brand to experience unprecedented growth. Since this advertising campaign other notable male A-list celebrities such as Leonardo DiCaprio and Ronnie Wood have been spotted wearing the boots.
Most people know UGGs because of their sheepskin boots that have become so popular. Once they gained so much popularity from the Oprah Winfrey show and other celebrity marketing campaigns, UGGs decided to enter other markets expanding the brand into a billion dollar company.
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